Meeting

New Video

Who is Roman Rackwitz?

Engaginglab is a behavioral design consultancy focused on building systems where people perform, learn, and engage over time without relying on short term incentives or reward mechanics.Founded on principles from behavioral economics, motivational psychology, and system design, Engaginglab works with organizations, product teams, and institutions facing challenges that require sustained voluntary engagement. Typical contexts include digital products, learning environments, and complex organizational systems where performance cannot be forced or bought.

At the core of the work is the Drive Method, a proprietary framework that treats motivation not as an individual trait but as a design outcome. It helps decision makers understand why well intended measures fail and how environments can be shaped to support long term engagement, capability growth, and meaningful performance.

<ul class="prose-ul list-disc ml-8"><li value="1">What problem does Engaginglab actually solve? We solve performance problems that appear after initial motivation fades. Situations where people comply but do not care, use systems incorrectly, or disengage once incentives lose their pull.</li></ul><ul class="prose-ul list-disc ml-8"><li value="1">How is this different from classic Gamification or incentive programs? Classic approaches try to add motivation from the outside. We redesign the system itself so the desired behavior becomes the natural and voluntary choice over time.</li><li value="2">Does this work without rewards, bonuses, or points? Yes. Our work starts where reward based systems stop working. If rewards are needed forever, the system design failed upstream.</li><li value="3">Who is this for inside an organization? Leaders responsible for outcomes that lag. Product, learning, digital health, platform, or experience leaders who need sustained engagement rather than short term spikes.</li></ul><ul class="prose-ul list-disc ml-8"><li value="1">Is this suitable for every context? No. If a task requires only short term compliance, simpler tools may be enough. Our work is for situations where voluntary engagement and capability growth matter.</li></ul>

Deep Dive Podcast Into Behavioral Design & Context

My name is Roman, and I’m the founder of Engaginglab.I love applied behavioral design for products and operations in mid-sized and large organizations. I have been doing this for 16 years and have worked with organizations worldwide.” Along the way, I’ve written the book about the <a href="https://amzn.eu/d/ei4OuS3" target="_blank" rel="noopener" class="prose-a text-blue-600 cursor-pointer hover:text-blue-500 underline">Drive Method</a> and more frameworks on how to replace short‑term motivation hacks with behavioral design. Most companies are treating performance as a personal trait of employees or customers instead of as a system outcome. I reliably solve that.Currently, I'm offering applied consulting and certification programs, and we are launching AI tools for our clients to use.My bigger picture is shifting organizations from simply rational, engineered entities to high-performance behavior systems.

What We Do

FAQs