Roman Rackwitz

My name is Roman, and I’m the founder of Engaginglab.

I love applied behavioral design for products and operations in mid-sized and large organizations. I have been doing this for 16 years and have worked with organizations worldwide.”
Along the way, I’ve written the book about the Drive Method and more frameworks on how to replace short‑term motivation hacks with behavioral design.

Engaginglab is a behavioral design consultancy focused on building systems where people perform, learn, and engage over time without relying on short term incentives or reward mechanics.

Founded on principles from behavioral economics, motivational psychology, and system design, Engaginglab works with organizations, product teams, and institutions facing challenges that require sustained voluntary engagement. Typical contexts include digital products, learning environments, and complex organizational systems where performance cannot be forced or bought.